Social Media Audit

Is your social media strategy delivering the results you expect? At OwasLo, we offer in-depth social media audits to help you identify areas for improvement and optimize your social media presence for maximum impact. Our team of social media experts will conduct a thorough analysis of your social media profiles, providing actionable insights to:

• Gain audience insights: Understand your current follower demographics, engagement levels, and content preferences.
• Evaluate content performance: Analyze the effectiveness of your existing content strategy and identify top-performing posts.
• Identify platform alignment: Assess which platforms best suit your target audience and brand voice.
• Benchmark against competitors: Compare your performance against your competitors to gain valuable industry insights.
• Uncover optimization opportunities: Recommend improvements to your social media profiles, content strategy, and posting schedule.

What does the social media audit include?

• In-depth profile analysis: We'll analyze your profiles across major social media platforms, assessing completeness, branding consistency, and overall visual appeal.
• Audience analysis: We'll examine your follower demographics, geographic location, interests, and engagement levels.
• Content performance evaluation: We'll analyze the performance of your past posts, including reach, engagement metrics (likes, comments, shares), and click-through rates.
• Competitor benchmarking: We'll compare your social media presence to your competitors, identifying their strengths and weaknesses and potential areas for differentiation.
• Actionable recommendations: We'll provide a clear roadmap outlining specific steps to improve your social media strategy, including:
  • Content optimization suggestions
  • Posting schedule recommendations
  • Community engagement strategies
  • Platform-specific optimization tips

Who can benefit from a social media audit?

• Businesses of all sizes looking to improve their social media performance and reach their target audience more effectively.
• Marketing professionals seeking data-driven insights to optimize their social media strategies.
• Social media managers wanting to identify areas for improvement and enhance their content strategy.

Benefits of a social media audit:

• Gain valuable data and insights: Make informed decisions about your social media strategy based on real data and audience behavior.
• Improve content performance: Optimize your content to resonate with your audience and drive higher engagement.
• Reach your target audience more effectively: Identify the platforms where your target audience is most active and tailor your strategy accordingly.
• Stay ahead of the competition: Gain insights from your competitors and implement strategies to differentiate your brand.
• Maximize your return on investment (ROI): Ensure your social media efforts are delivering measurable results and contributing to your overall marketing goals.

Pricing:

• Social media audit: 88,000 LKR
• Follow-up consultations: Negotiable based on project scope and requirements.
  

Additional Information:

• We offer follow-up consultations to discuss the audit report, answer your questions, and develop a customized social media strategy based on the findings (additional fees may apply).
• We can tailor the audit to focus on specific platforms or aspects of your social media presence based on your needs.