Google Ads Training

At OwasLo, we understand the power of Google Ads in reaching your target audience and driving targeted traffic to your website. Our Google Ads training equips participants with the skills to create, manage, and optimize effective Google Ads campaigns that generate leads and sales for your business in Sri Lanka.

Who Should Attend:

• Marketing professionals responsible for managing online advertising campaigns
• Business owners looking to learn how to leverage Google Ads for brand awareness and lead generation
• Sales and customer service representatives who want to understand how paid advertising works

Course Curriculum:

• Introduction to Google Ads:
  • Understand the core principles of Google Ads and how it works as a pay-per-click (PPC) advertising platform.
• Campaign Setup & Targeting:
  • Learn how to set up different Google Ads campaign types (search, display, shopping) and target your ideal Sri Lankan audience based on demographics, interests, and online behavior.
• Keyword Research & Bidding Strategies:
  • Discover strategies for identifying relevant keywords with high search intent and explore different bidding strategies to optimize your campaign budget.
• Ad Copywriting for Google Ads:
  • Learn how to craft compelling ad copy that grabs attention, highlights your unique selling points, and drives clicks to your website.
• Landing Page Optimization:
  • Understand the importance of optimizing your landing pages to convert clicks from Google Ads into leads or sales.
• Campaign Management & Optimization:
  • Gain insights into managing your Google Ads campaigns effectively, including monitoring performance, analyzing data, and making adjustments for better results.
• Conversion Tracking & Analytics:
  • Learn how to track conversions (leads, sales) generated through your Google Ads campaigns and measure the return on investment (ROI) of your advertising efforts.
• Advanced Google Ads Features (Optional):
  • Explore advanced topics like remarketing campaigns, shopping ads for e-commerce businesses, and Google Ads for mobile advertising (additional fees may apply).

Course Benefits:

• Develop Google Ads Expertise: Gain the knowledge and skills to create, manage, and optimize effective Google Ads campaigns tailored to the Sri Lankan market.
• Reach Your Target Audience: Learn how to target your ideal customers with laser focus, ensuring your ads reach the right people at the right time.
• Drive Qualified Traffic & Leads: Discover strategies to generate high-quality website traffic that converts into leads and sales.
• Improve Campaign Performance: Learn how to analyze data, optimize your campaigns, and maximize your return on ad spend (ROAS).
• Measure & Track ROI: Understand how to track campaign performance and measure the effectiveness of your Google Ads investment.

Format:

This course can be delivered in various formats to suit your needs:

• In-person training sessions: Interactive sessions with a qualified Google Ads specialist.
• Online training program: Self-paced learning modules with video lectures, quizzes, and downloadable resources.
• Blended learning: A combination of in-person and online components for a well-rounded learning experience.

Pricing:

• Google Ads Training: 35,000 LKR per participant (group discounts available)

Additional Information:

• We can customize the course content to focus on specific Google Ads campaign goals and advertising strategies relevant to your business.
• We offer post-training support to ensure participants can confidently manage their own Google Ads campaigns and achieve their advertising objectives.

Call to Action:

Contact us today to discuss how our Google Ads training program can equip your team with the skills to leverage the power of Google Ads and reach your target audience in Sri Lanka. We'll help you create data-driven Google Ads campaigns that drive qualified traffic, generate leads, and achieve your business goals!