Digital Marketing Fundamentals

At OwasLo, we understand the importance of a digital-savvy workforce in today's marketing landscape. Our Digital Marketing Fundamentals course equips participants with the essential knowledge and skills to contribute to your company's online marketing success.

Who Should Attend:

• Marketing professionals new to the digital marketing field
• Business owners looking to gain a foundational understanding of digital marketing strategies
• Salespeople or customer service representatives who want to leverage digital channels for better customer engagement

Course Curriculum:

• Introduction to Digital Marketing:
  • Understand the digital marketing landscape and its core principles.
  • Explore various digital marketing channels and their applications.
• Building Your Digital Presence:
  • Learn about website development and optimization for search engines (SEO).
  • Discover the power of social media marketing and content creation.
• Content Marketing Strategies:
  • Understand the importance of creating valuable content that attracts and engages your target audience.
  • Explore different content formats like blog posts, images, infographics, and videos.
• Email Marketing Fundamentals:
  • Learn how to build effective email marketing campaigns to nurture leads and convert customers.
• Pay-Per-Click (PPC) Advertising:
  • Gain insights into using PPC advertising platforms like Google Ads to reach your target audience with laser focus.
• Social Media Marketing Essentials:
  • Discover strategies for building a strong social media presence and engaging your audience on various platforms.
  • Learn about social media advertising options to reach a wider audience.
• Analytics & Measurement:
  • Understand how to track and measure the performance of your digital marketing campaigns.
  • Learn how to use data to optimize your campaigns for better results.

Course Benefits:

• Develop a Solid Digital Marketing Foundation: Gain a comprehensive understanding of key digital marketing concepts and strategies.
• Learn Practical Skills: Be equipped with practical skills to implement various digital marketing tactics.
• Improve Marketing ROI: Understand how digital marketing can help generate leads, increase sales, and achieve your marketing goals.
• Enhance Collaboration: Empower your team to collaborate effectively on digital marketing initiatives.
• Stay Ahead of the Curve: Gain insights into current digital marketing trends and best practices.

Format:

This course can be delivered in various formats to suit your needs:

• In-person training sessions: Interactive sessions with a qualified digital marketing trainer.
• Online training program: Self-paced learning modules with video lectures, quizzes, and downloadable resources.
• Blended learning: A combination of in-person and online components for a well-rounded learning experience.

Pricing:

• Digital Marketing Fundamentals: 25,000 LKR per participant (group discounts available)

Additional Information:

• We can customize the course content to align with your specific industry and marketing goals.
• We offer post-training support to ensure participants can apply their learnings effectively.