Content Strategy

In today's digital world, high-quality content is essential for attracting, engaging, and converting your audience. At OwasLo, we offer comprehensive content strategy development services to help you:

• Define your unique brand voice and target audience.
• Set SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) content marketing goals.
• Identify the most effective content formats to reach your audience.
• Develop a data-driven content strategy aligned with your marketing objectives.
• Receive ongoing support and guidance throughout the content creation process.

What's included in our content strategy development service?

• Discovery workshop: We'll work closely with you to understand your business, target audience, content marketing goals, and current efforts.
• Competitive analysis: We'll analyze your competitors' content strategy to identify their strengths, weaknesses, and opportunities for differentiation.
• Buyer persona development: We'll create detailed profiles of your ideal customers, outlining their needs, challenges, and preferred content formats.
• Content audit (optional): We'll assess your existing content to identify areas for improvement and opportunities to repurpose existing content (additional fees may apply).
• Content calendar development: We'll create a content calendar that aligns with your brand voice, audience interests, and industry trends, ensuring consistent content delivery.
• Content creation strategy: We'll recommend the most effective content formats to achieve your goals, such as:
  • Blog posts
  • Articles
  • Ebooks
  • White papers
  • Infographics
  • Videos
  • Social media content

Benefits of a custom content strategy:

• Attract your target audience: Create valuable content that resonates with your ideal customers and attracts them to your brand.
• Boost engagement and brand loyalty: Foster deeper connections with your audience by providing informative and engaging content.
• Generate leads and conversions: Convert website visitors into leads and customers through targeted content marketing efforts.
• Improve search engine ranking (SEO): Create high-quality content that is optimized for search engines, increasing your website's visibility and organic traffic.
• Establish thought leadership: Position yourself as an industry expert by consistently delivering valuable and informative content.

Pricing:

• 6-month content strategy: 100,000 LKR
• 12-month content strategy: 180,000 LKR

Additional Information:

• Our strategies are designed to be scalable and can be adapted to your specific needs and budget.
• We offer ongoing support and consultation throughout the process to ensure your content strategy remains effective.
• We can provide content creation services at an additional cost, or you can choose to create the content yourself based on our recommendations.